Packed with interactive features and social media appeal, Color Factory is a highly sensory experience that "brings together artists and creatives to work in color and conceptualize the unexpected," according to their website.

Located at 251 Spring Street in Soho, Color Factory encompasses 20,000 square feet of interactive installations, immersive rooms, and curated experiences that include a dreamy NYC-themed light display, a dance floor, and monochromatic ball pit.

Visitors will make their way through a rainbow of NYC-inspired installations from national and local artists and have the chance to purchase artist-designed keepsakes and colorful sweet treats, like gelato and macarons.

Tickets must be purchased online, as there are no tickets available at the door.